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Director, Global Sponsorships and Experiential Marketing
2 months ago
We are seeking a highly skilled and experienced Director to lead our Global Sponsorships and Experiential Marketing team. As a key member of our marketing team, you will be responsible for developing and executing strategic sponsorship programs that drive business growth and customer engagement.
Key Responsibilities- Lead a small internal team and agency partners in managing major partnerships, strategies, and activations in the US, including Formula 1 and the USTA.
- Define what winning looks like across strategy, activation development, execution, and measurement, collaborating with a 360 cross-functional team to launch fully integrated plans.
- Develop relationships across American Express enterprise to develop strategic sponsorship programs in support of business priorities relating to both B2B and B2C customers.
- Communicate regular updates and full activation plans in a strategic and clear manner to team leadership.
- Represent American Express within tennis and motorsports industries to deepen relationships, knowledge, and development to continue to be on the cutting edge of customer experience.
- 6+ years of work experience with a focus area in sponsorship, large-scale events, and experiential marketing/partnerships.
- Proven track record in managing external partners, large-scale cross-functional teams, and agency partners across experiential, media, content, and PRE.
- Experience in people leadership, including engagement in individual development plans.
- Expert in navigating grey space and building a strategy from the ground up that delivers on team objectives.
- Ability to work under pressure with compressed timelines and maintain balance while managing various work streams.
- Strong communication skills (written and verbal), as well as executive presence.
- Focus on innovation and constant appetite to know and learn more about the industry – including experiential marketing, technology, payment innovations, and competitive landscape.
- Strong measurement and analytical skills.
- Competitive base salaries.
- Bonus incentives.
- 6% Company Match on retirement savings plan.
- Free financial coaching and financial well-being support.
- Comprehensive medical, dental, vision, life insurance, and disability benefits.
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
- Free and confidential counseling support through our Healthy Minds program.
- Career development and training opportunities.
