Product Marketing Manager
1 month ago
We are seeking a highly skilled Product Marketing Manager to join our team at Cengage Group. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive revenue growth and customer engagement.
Key Responsibilities- Develop and implement marketing plans to support product launches and portfolio growth
- Collaborate with cross-functional teams to create compelling product messaging and sales enablement strategies
- Analyze market trends and customer needs to inform marketing strategies
- Measure and report on marketing campaign effectiveness
- Stay up-to-date with industry trends and best practices in digital education marketing
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in marketing or sales
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work in a fast-paced environment and prioritize multiple projects
Cengage Group is committed to providing a comprehensive and rewarding Total Rewards package to our employees. This includes a competitive salary, comprehensive benefits, and opportunities for professional growth and development.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about digital education and have a strong marketing background, we encourage you to apply for this exciting opportunity.
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