Product Marketing Manager
3 weeks ago
ServiceNow is seeking a seasoned Product Marketing Manager to spearhead the development of compelling narratives for our Technology Workflows (TWF) portfolio. As a key member of our Product and Solutions Marketing (PSM) team, you will be responsible for distilling complex product capabilities into clear, concise value propositions that resonate with our customers and the market at large.
Key Responsibilities:
- Define C-level narratives and personas for TWF products and solutions, collaborating with cross-functional teams to drive key elements of our marketing strategy.
- Develop compelling content across various asset types, including research, thought leadership, presentations, data sheets, and customer stories.
- Enable sellers to deliver our latest innovations, including TWF products and AI, by providing them with the necessary tools and messaging to succeed in the market.
- Champion the C-level buyer's journey, aligning with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization.
- Partner with Technical Product Marketing to drive compelling demo narratives for the industry.
Requirements:
- 8+ years of product marketing experience, preferably in the IT industry.
- 5+ years of domain expertise and knowledge of IT products and solutions, with a strong understanding of ServiceNow Technology Workflow products.
- Strong writing and creative messaging skills, with the ability to distill complex ideas into simple, concrete language.
- Natural empathy for and understanding of customer needs, as well as stakeholder management skills spanning from Product Leaders to Sales and Marketing.
- Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners, and third parties.
What We Offer:
- A competitive salary range of $116,600 - $203,900, plus equity (when applicable), variable/incentive compensation, and benefits.
- A dynamic and inclusive work environment that values diversity, equity, and inclusion.
- The opportunity to work with a talented and bright group of sales, product, and marketing experts who collaborate with the TWF team to drive business results.
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