EU Market Expansion Lead
7 days ago
We are a pioneering ed-tech company dedicated to revolutionizing language learning. Our mission is to empower individuals worldwide to acquire new languages, starting with English, Spanish, and French.
With a strong presence in Asia, we have successfully launched our product in over 30 countries, and we're now expanding to more markets in Europe, particularly in France and Spain.
We're a well-funded company, backed by top investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, and others. Our team of 75 is based primarily in SF, Seoul, Tokyo, and Ljubljana.
About This RoleWe're seeking a seasoned Go-To-Market Lead to spearhead our EU expansion efforts. As a key member of our team, you will be responsible for driving growth in the EU market, launching new markets, and leading marketing strategies.
Our success is built on a localized approach, investing in local teams, and adapting our product, curriculum, and GTM strategies to meet the needs of each market. We're looking for a leader who can balance local input with our centralized growth playbook.
Key Responsibilities- Own growth performance of the EU market across all key metrics
- Identify and lead strategic initiatives for the EU market
- Develop and implement comprehensive marketing strategies to increase brand awareness and targeted user acquisition
- Collaborate with cross-functional teams to drive content creation, creative development, and localization efforts
- Communicate market-specific product needs to HQ and work closely with product/engineering to deliver on them
- Build strong relationships with global teams and establish policies that promote company culture and vision locally
- Coach, mentor, and develop team members to achieve business objectives and ensure team motivation
- Generalist marketer with strong technical skills to think about campaigns, channels, and priorities quantitatively
- At least 7-10 years of experience in tech startups in a growth or marketing role, ideally growing a foreign company or product domestically in the EU
- Proficient in analytics and using insights to inform decision-making, especially in the context of marketing and attribution
- Collaborative mindset and ability to partner effectively with other teams across markets and disciplines
- Strong leadership qualities with the ability to build high-performance teams
- Fluent in verbal and written communication skills in both English and at least one local language
- Willing to travel as needed to HQ and other offices
- Passionate about the problem and mission we're trying to solve
- Join a dynamic team at the right time: we're growing quickly, and a single person can significantly impact the company's trajectory.
- Do your life's work with people you'll love working with: we care about our craft and want every person at Us to feel like they're growing every day.
- Global in nature: we're live in over 40 countries, and you'll have the opportunity to talk to users in each region on a regular basis.
- Impact people's lives in a major way: learning a language is one of the single most life-changing skills one can learn, and we're helping millions of people achieve their goals.
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