Media Planning Director

3 days ago


Newark, New Jersey, United States ad+one Full time
Associate Media Director

We are seeking an experienced Associate Media Director to join our team at ad+one in New York, NY. This is a hybrid role that requires a strong understanding of digital media and performance channels.

Key Responsibilities:
  • Lead and manage day-to-day media planning, buying, and performance reporting for B2B-focused financial service clients.
  • Develop and implement high-level strategies that drive results and meet client objectives.
  • Manage and nurture the development of Associate Media Planners, Senior Planners, and Managers.
  • Collaborate with cross-functional teams to develop measurement frameworks and performance reporting templates.
  • Provide oversight and consultation to team members on campaign performance reports and strategic planning decisions.
Requirements:
  • 6-7+ years of media planning and buying experience at a media agency, inclusive of B2B accounts.
  • Knowledge of 360 cross-functional media, including digital media, TV/OTT, OOH, and audio.
  • Proven ability to develop high-level strategies and implement new, innovative ideas that deliver results.
  • Ability to analyze digital activity and report on key performance indicators (KPIs) and metrics.
  • Experience with tools such as Google Analytics, DCM, MOAT/IAS, Google Data Studio, and Prisma.
What We Offer:
  • A dynamic and growing agency with a focus on innovation and excellence.
  • A collaborative and supportive team environment.
  • Opportunities for professional growth and development.

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