Digital Marketing Specialist

14 hours ago


Rancho Cordova, California, United States Life-Assist, Inc. Full time

We are seeking a highly skilled Digital Content Strategist to join our team at Life-Assist, Inc.

Job Description

About this Opportunity:

Leverage your expertise in digital marketing to develop and implement engaging campaigns across all digital channels. This role involves enriching our website, social media posts, email, and marketing copy with compelling content that resonates with our audience.

This position requires research skills to identify industry trends and generate ideas for new content types. You will also be responsible for proofreading articles before publication and collaborating with internal stakeholders to ensure alignment and consistency in messaging, branding, and style.

The ideal candidate will have experience in digital marketing, editing, and research. A portfolio of published articles, blog posts, and social media posts is essential. The ability to meet deadlines, multitask, and handle multiple projects simultaneously is also crucial.

  • Design, create, maintain, and schedule social media content, engage on social media, and build followers.
  • Foster customer relationships through photos, videos, reviews, and creative storytelling.
  • Measure and report the performance of digital marketing campaigns, assessing them against set goals (ROI and KPIs).
  • Develop well-structured marketing materials, including email content, working closely with the design team.
  • Conduct simple keyword research, utilizing SEO guidelines to increase web traffic.
Requirements
  • Bachelor's degree in Communications or Marketing.
  • 2-3 years of experience in digital marketing, with previous editing experience or strong internship experience.
  • Portfolio of published articles, blog posts, social media posts, and research experience.
  • Broad knowledge of existing and emerging social platforms (e.g., LinkedIn, Facebook, Instagram).
  • Excellent writing, editing, and organizational skills in English.

At Life-Assist, we prioritize our employees' development and provide a comprehensive benefit package. Join us and contribute to helping heroes save lives every day.



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