Media Director, Performance Lead

3 weeks ago


Tampa, Florida, United States Fox Service Company Full time

At Fox Service Company, we are seeking a highly skilled Research Director for Audience Insights and Measurement to join our team. This role will serve as the primary point of contact within our research, insights, and media measurement hub for Tampa, Orlando, and Gainesville.

The ideal candidate will be responsible for gathering and analyzing insights into viewership of Fox Local audiences across our linear, app, and FAST channels. They will research media market conditions in Tampa, Orlando, and Gainesville and highlight the impact of local advertising across linear and streaming TV.

The Research Director will serve as an expert into viewership, advertising performance, and media investment, helping to highlight the value of our local news and sports content, including NFL, MLB, and College Football. They will analyze internal and external data to identify opportunities and develop scalable, data-driven, competitive narratives.

The successful candidate will differentiate and establish an expert position by telling stories with data, both visually and verbally. They will apply expertise in market and industry research to update news and sales teams on the latest trends and developing opportunities.

We are looking for a highly skilled professional with experience in data analysis, media and marketing measurement, and consumer behavior and industry intelligence tools. The ideal candidate will have intermediate-to-advanced knowledge of Microsoft Office products and a background in television and digital marketing.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.



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