Senior Integrated Marketing Manager

3 weeks ago


Cheyenne, Wyoming, United States Go To Services Full time
About the Role

We are seeking a highly skilled Senior Integrated Marketing Manager to join our team at GoTo. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive business growth and customer engagement.

Key Responsibilities
  • Partner with cross-functional teams to define marketing campaign strategies and activate programs for GoTo's industry-leading business communications solution, GoTo Connect.
  • Develop messaging and journey maps for each integrated campaign to enable teams to execute against the strategic vision.
  • Write campaign briefs to lay out clear requirements, goals, key deliverables, and inspire the Brand & Creative team to develop exceptional creative ideas.
  • Lead cross-functional workstreams to build campaign activation plans, use project planning tools to set goals and milestones, and forecast programs to ensure business objective achievement.
  • Partner with marketing analytics & activation teams to establish performance metrics and tracking capabilities for each campaign and recommend campaign optimizations and strategic shifts as appropriate.
Requirements
  • 5+ years general marketing experience (B2B experience preferred) with 3+ years in Campaigns or Integrated Marketing background.
  • A broad understanding of B2B full-funnel demand generation marketing principles including prospecting, nurture, and cross-sell/up-sell motions to drive growth.
  • Understanding of Salesforce campaign structure, campaign setup, and reporting.
  • Exceptional communication skills (interpersonal, written, and verbal).
  • Detail-oriented and process-driven while also being able to think creatively to solve problems.
About GoTo

GoTo is a remote-centric company committed to providing equal opportunity in employment to all employees and applicants for employment. We take pride in creating an inclusive space for everyone, regardless of gender, identity, or background, ensuring that all team members can contribute to our success and thrive personally and professionally.

We offer comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table.

Learn more about our company culture and values at www.gotoinc.com/careers.

Annual Base Salary Range: $84,000.00 - $140,000.00. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.



  • Cheyenne, Wyoming, United States Oracle Full time

    Job DescriptionWe are seeking a highly skilled Senior Integration Architect to join our team at Oracle. As a key member of our team, you will be responsible for managing complex client relationships and applying technical and integration knowledge to guide project implementations.Key Responsibilities:Manage complex client relationships with a high degree of...


  • Cheyenne, Wyoming, United States Go To Services Full time

    Job DescriptionAt GoTo, we're seeking a seasoned Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you'll play a critical role in driving the success of our MSP product offerings.About the RoleAs a Senior Product Marketing Manager, you'll be responsible for developing and executing go-to-market strategies that...


  • Cheyenne, Wyoming, United States Go To Services Full time

    Job DescriptionGoTo is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our MSP product offerings.Key Responsibilities:Develop and maintain a deep understanding of the MSP market, including buyer personas,...

  • Senior Media Manager

    3 weeks ago


    Cheyenne, Wyoming, United States J&J Family of Companies Full time

    Senior Manager, Retail MediaAt J&J Family of Companies, we're seeking a highly skilled Senior Manager, Retail Media to join our team. This role will be responsible for developing and executing a cohesive retail media strategy across multiple retailers, driving business growth and share performance.Key Responsibilities:Translate brand and retailer growth...

  • Direct Market Manager

    2 weeks ago


    Cheyenne, Wyoming, United States ThinkTank Full time

    Direct Market Manager OpportunityThinkTank Telecom, LLC is seeking a results-driven Direct Market Manager to spearhead our expansion efforts in Wyoming - Laramie. As a key member of our team, you will be responsible for driving sales growth, managing inventory, and leading a team of enrollment specialists.Key Responsibilities:Sales and Marketing Excellence:...

  • Marketing Assistant

    4 weeks ago


    Cheyenne, Wyoming, United States Ivinson Memorial Hospital Full time

    {"Job Title": "Marketing Intern", "Job Description": "About Ivinson Memorial HospitalWe are committed to excellence, trust, healing, and integrity. Our team is dedicated to providing compassionate, world-class care to our community.Our MissionWe aim to improve the care provided for our patients and create a work-life balance for our employees by creating a...

  • Direct Market Manager

    4 weeks ago


    Cheyenne, Wyoming, United States ThinkTank Full time

    Direct Market Manager OpportunityThinkTank Telecom, LLC is seeking a results-driven Direct Market Manager to spearhead our expansion efforts in Cheyenne, WY. As a key member of our team, you will be responsible for driving sales growth, managing inventory, and leading a team of enrollment specialists.Key Responsibilities:Sales and Marketing Mastery: Develop...

  • Data Scientist

    5 days ago


    Cheyenne, Wyoming, United States General Motors Full time

    About the RoleThe Staff Data Scientist is a senior-level position that serves as an internal expert on marketing analytics methodology and practice. This individual will have deep technical expertise in audience targeting methods, integrating data sources to enhance targeting precision, and driving incremental lift. They will also have demonstrated expertise...

  • General Manager II

    3 weeks ago


    Cheyenne, Wyoming, United States Sunrise Senior Living Full time

    Job Title: General Manager IISunrise Senior Living is seeking a highly skilled and experienced General Manager II to lead our community in providing exceptional care and services to our residents. As a key member of our leadership team, you will be responsible for the day-to-day operations of the community, including full profit and loss responsibility.Key...


  • Cheyenne, Wyoming, United States Prime Therapeutics Full time

    Job DescriptionWe are seeking a highly skilled and experienced Senior Director of Pharmacy Network Management to join our team at Prime Therapeutics. As a key member of our Network Management department, you will be responsible for developing and executing strategies to optimize our pharmacy network, ensuring market competitiveness and compliance with...


  • Cheyenne, Wyoming, United States Vestas Full time

    About the RoleElevate your career in renewable energy with Vestas, the world's leading wind turbine producer. As a Senior Operations Manager, you will play a critical role in driving business growth and excellence in our regional operations.Key ResponsibilitiesDevelop and implement safety and operational strategies to enhance team performance and...


  • Cheyenne, Wyoming, United States Sprouts Farmers Market Full time

    Job SummarySprouts Farmers Market is seeking a detail-oriented and organized Scan Coordinator to maintain the overall price integrity in our stores. As a key member of our retail team, you will be responsible for conducting daily, weekly, and monthly price changes, verifying ad price accuracy, and ensuring compliance with company and governmental...

  • Senior Deli Clerk

    4 weeks ago


    Cheyenne, Wyoming, United States Sprouts Farmers Market Full time

    Sprouts Farmers Market Senior Deli Clerk Job DescriptionWe are seeking a highly skilled and customer-focused Senior Deli Clerk to join our team at Sprouts Farmers Market. As a key member of our Deli department, you will play a vital role in providing exceptional customer service, preparing fresh and easy meals, and maintaining a clean and organized work...


  • Cheyenne, Wyoming, United States University of Wyoming Full time

    Job Title: Senior SEO Project CoordinatorThe University of Wyoming is seeking a highly skilled Senior SEO Project Coordinator to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing search engine optimization (SEO) strategies to improve our online presence and drive website traffic.Job...


  • Cheyenne, Wyoming, United States Cardinal Health Full time

    Job SummaryAt Cardinal Health, we empower community oncology practices to deliver patient-centered cancer care. Our mission is to provide advanced support services and technology to help practices remain independent and thrive.The Clinical Programs Manager will execute innovative strategies for programs and solutions to enhance Cardinal Health's...


  • Cheyenne, Wyoming, United States Humana Full time

    Job SummaryWe are seeking a highly skilled Senior Project Manager to join our team at Humana. As a key member of our clinical operations team, you will be responsible for leading projects that drive business growth and improve operational efficiency.Key ResponsibilitiesLead cross-functional teams to design, implement, and monitor projects that align with...

  • Senior Deli Clerk

    4 weeks ago


    Cheyenne, Wyoming, United States Sprouts Farmers Market Full time

    Job Title: Senior Deli ClerkWe are seeking a highly skilled and experienced Senior Deli Clerk to join our team at Sprouts Farmers Market. As a Senior Deli Clerk, you will be responsible for providing exceptional customer service, preparing fresh and easy meals, and maintaining a clean and safe work environment.Responsibilities:Prepare and serve a variety of...


  • Cheyenne, Wyoming, United States Lowe's Full time

    Job SummaryAs a Senior Operations Manager at Lowe's, you will oversee all operations, ensuring the safe, efficient, and effective movement of inventory through the facility. You will supervise a team of Operations Supervisors and analyze production volume to forecast and adjust resources accordingly. This role requires strong leadership skills, with the...


  • Cheyenne, Wyoming, United States Confluent Full time

    About the Role:The Field Marketing Manager - Financial Services is a key member of our team, responsible for driving pipeline generation and accelerating existing opportunities in financial services accounts across the East Coast of the United States.This role reports to the Director of Strategic and Financial Services Marketing and collaborates closely with...

  • Concierge

    2 weeks ago


    Cheyenne, Wyoming, United States Sunrise Senior Living Full time

    Concierge Job DescriptionAt Sunrise Senior Living, we are passionate about providing exceptional care and services to our residents. As a Concierge, you will play a vital role in delivering a warm and welcoming experience to our guests and residents.Key Responsibilities:Provide Excellent Hospitality: Greet potential residents, families, and visitors, and...