Senior Paid Media Manager
1 week ago
We are seeking a highly skilled Paid Media Senior Manager to lead the development and execution of advanced paid media strategies across multiple platforms. As a key member of our team, you will be responsible for managing high-profile accounts, optimizing performance, and ensuring successful campaign delivery with minimal oversight.
Key Responsibilities:
- Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms.
- Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals.
- Regularly communicate with clients about performance and address any concerns that rise.
- Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn.
- Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance.
- Collaborate with the creative team to ensure high-performing ads and assets are utilized.
- Stay updated with the latest trends and updates in paid media, applying new knowledge to improve campaign results.
- Run A/B tests and take calculated risks to drive positive results for your clients.
- Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts.
Requirements:
- 5+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
- 18+ months of experience managing and mentoring direct reports
- Experience directly managing monthly budgets of $200k
- Experience with Google Analytics and Tag Manager, ability to flag issues/error and help troubleshoot
- Familiarity with project management tools like Asana and Basecamp
- Google Ads and Facebook Blueprint certifications a plus
- Experience with Google Merchant center and/or feed management platforms is a plus
What We Offer:
- Base Salary: $90,000 - $100,000
- Medical, Dental, and Vision Insurance
- Flexible PTO
- Home Office Stipend
- MacBook Provided
- 100% Remote
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