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Lead Analytics Strategist, Client Services

2 months ago

New York, New York, United States Initiative Full time

Company Overview

At Initiative, we harness the transformative power of media to redefine our industry and enhance the overall consumer experience for brands. By harmonizing the elements that connect people and those that highlight individuality, we help brands achieve Fame and Flow. Our esteemed clients include renowned names such as Nike, Amazon, Merck, and T-Mobile. We prioritize media responsibility, ensuring our media strategies reflect community diversity, uphold brand safety, and promote sustainability. Our agency thrives on diversity, fostering an inclusive environment where our talented workforce of over 6,000 across more than 90 markets feels valued and recognized. Our mission is to not only improve our agency but also to contribute positively to the media industry and society at large.

We are committed to celebrating and elevating the unique qualities of each individual within our team. Just as we connect our clients to meaningful journeys, we strive to connect our employees to fulfilling career paths.

Core Values

  • INDIVID[YOU]ALITY – Embrace your authentic self in your daily work.
  • INSTINCT – Stay informed and proactive; your presence drives results.
  • IMPACT – Be mindful of the influence you have on clients, their customers, and the broader community.
  • IMAGINATION – Your creativity and innovative thinking are essential to our identity as a leading media agency.

Role Overview

In this pivotal position, you will serve as a primary analytics liaison for a significant healthcare client. Your responsibilities will include developing, scaling, and enhancing a comprehensive approach to campaign execution and performance measurement across various channels, while guiding the team in managing all client deliverables.

Key Responsibilities

  • Create tailored measurement strategies for clients.
  • Oversee daily analytics workflows and client requirements.
  • Deliver presentations to clients, focusing on actionable insights and recommendations.
  • Keep clients informed about new measurement techniques, including digital optimization and cross-channel attribution.
  • Mentor junior team members in crafting compelling narratives that provide valuable insights.
  • Collaborate with internal teams to ensure a data-driven approach across Strategy, Communications Design, and Partnerships.
  • Work alongside Client Advice & Management to identify ways to enhance client support.

Qualifications

  • Minimum of 6 years of relevant experience in Media or Analytics, ideally within an agency setting.
  • Proficiency in Tableau or similar data visualization tools.
  • Strong understanding of digital marketing technologies, including ad servers and site-traffic analytics.
  • In-depth knowledge of the paid media landscape and the ability to articulate effective media strategies.
  • Exceptional communication skills, capable of conveying complex ideas to diverse audiences.
  • A college degree is not a prerequisite for this role.

Preferred Qualifications

  • Familiarity with advanced analytics tools such as Python, R, or SQL.
  • Proactive in driving business initiatives without waiting for direction.
  • Experience with industry tools like Syndicated Consumer and Sales data, Media Consumption metrics, and Social Media Monitoring tools.
  • Strong leadership skills, with the ability to delegate and manage team members effectively.
  • Proven track record of building and maintaining professional relationships with clients and colleagues.
  • Excellent organizational and time-management abilities.
  • Strong problem-solving skills.
  • Ability to thrive in a team environment while managing multiple projects under tight deadlines.

Commitment to Inclusion

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We value the diverse backgrounds, perspectives, and experiences that each individual brings to our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental benefits, 401(k) plans, flexible spending accounts, life insurance, disability coverage, employee discounts, stock purchase options, and paid family leave. To support your well-being, we provide discretionary time off and company-wide wellness initiatives.

Our competitive compensation package includes a salary range of $110,000 to $140,000, along with eligibility for annual incentive awards based on performance.

Equal Employment Opportunity

Initiative, a division of the Interpublic Group, is committed to providing equal employment opportunities to all employees and applicants without discrimination based on race, color, ethnicity, gender, age, religion, national origin, sexual orientation, gender identity, marital status, disability, or any other protected status.