Digital Marketing Strategist
3 days ago
At J.D. Power, we are seeking an experienced Digital Marketing Strategist to join our team. In this role, you will be responsible for providing consultation on digital advertising performance within prescribed guidelines and metrics.
The estimated salary for this position is $80,000 - $120,000 per year, depending on experience. The location for this job is remote in or around Nashville, TN area with 80% travel.
About the Role:
The primary responsibility of this role is to support digital marketing with automotive dealers within the New England states, improving efficiencies within specific dealer's digital advertising to driving more leads, increase Digital Sales Contribution and Close Rates.
Responsibilities:
- Provide consultation on digital advertising performance within prescribed guidelines and metrics.
- Assess and analyze dealer digital market strategies, tactics, and performance in preparation for dealer consultative visits.
- Provide metric based coaching to dealership personnel to improve performance and efficiencies in digital advertising spends and performance.
- Build relationships between dealer advertising vendors and dealership decision makers.
- Support and work cross functionally with both the Business Center and its dealers around improving digital advertising initiatives.
Requirements:
- Bachelor's degree in Marketing or related field.
- Minimum 3 years of experience in digital retailing, website optimization, SEO, SEM, presentation skills, data collection, analytics and tracking of performance within the automotive segment.
- Strong background in presenting/training to Dealer body as well as In front of groups.
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