Strategic Marketing Lead

2 months ago


Miami, Florida, United States Blueprint Creative Group Full time
Job Overview

Position Type: Full-time
Compensation: Competitive and based on experience
Work Arrangement: Remote

Company Overview

Blueprint Creative Group (BP) specializes in strategic planning to meet our clients' business goals through various means, including business transformation, brand strategy, and digital innovation.

Role Summary

We are currently seeking a Marketing Manager to enhance our capabilities in driving business transformation beyond traditional communication strategies. This role will focus on identifying and improving key business and marketing performance indicators.

Key Responsibilities
  • Assist in the tactical planning for upcoming product launches and ongoing brand initiatives, ensuring effective budget management.
  • Oversee the approval process for promotional materials.
  • Support the execution of branded marketing campaigns.
  • Develop actionable tactics that align with established strategies, managing timelines and budgets with minimal supervision.
  • Lead public relations and advocacy efforts for clients, ensuring timely deliverables and actionable insights.
  • Collaborate with client partners to formulate and implement tactical marketing plans that align with brand strategy.
  • Manage the marketing assets database, ensuring all materials are properly approved and accessible.
  • Coordinate with government partners and procurement to streamline processes.
  • Monitor monthly budget expenditures for ongoing projects and tactics.
  • Maintain alignment with internal and external conduct codes.
Qualifications
  • Bachelor's degree is required.
  • A minimum of 4 years of marketing experience.
  • At least 2 years of experience in communication or marketing roles.
  • Experience in government marketing is preferred.
  • Proven track record in leading promotional development and review processes.
  • Minimum of 2 years of experience in marketing coordination and tactical execution.
Skills and Competencies
  • Strong understanding of marketing and communications business principles.
  • Adept at deriving insights from diverse data sources and understanding market dynamics.
  • Proficient in meeting objectives and deadlines while promoting efficiency and effectiveness.
  • Experience in project management with the ability to coordinate multiple stakeholders and vendors.
  • Excellent verbal, written, organizational, and interpersonal skills.
  • Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.

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