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Marketing Data Analyst

2 months ago

La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time
Marketing Analyst Job Description

Daniel Defense LLC is seeking a skilled Marketing Analyst to join our team. As a Marketing Analyst, you will play a critical role in driving business growth and informing strategic decisions through data-driven insights.

Key Responsibilities:
  • Conduct market research and analysis to identify trends, consumer preferences, and competitive landscapes.
  • Aggregate internal and external data sources to create a single source of truth.
  • Develop and maintain dashboards, reports, and data visualizations to track market performance.
  • Collaborate with cross-functional teams to gather data requirements and ensure alignment with strategic objectives.
  • Utilize statistical techniques and predictive modeling to forecast market trends and customer behavior.
  • Assist in the development of marketing strategies and product positioning.
  • Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness and perception.
  • Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field.
  • 2-4 years of experience in marketing analytics, market research, or related roles.
  • Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
  • Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
  • Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
Working Conditions:
  • Must be able to lift and carry awkward items weighing up to 50 pounds.
  • Requires intermittent standing, walking, sitting, and bending throughout the workday.
  • Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.

Daniel Defense LLC is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."