Product Marketing Strategist

4 weeks ago


Chicago, Illinois, United States PatientIQ Full time
Job Overview

At PatientIQ, we're seeking a skilled Product Marketing Manager to drive our brand and product messaging forward. This role will be a critical link between marketing, sales, product, and customer success teams, requiring a highly professional, analytical, and driven individual with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.

Key Responsibilities:

  • Collaborate with the product team to develop go-to-market strategies and downstream marketing elements, including packaging and positioning of PatientIQ's solutions.
  • Lead product messaging and positioning, crafting a compelling story with product management that resonates with the market.
  • Work with marketing and sales to execute growth campaigns, lifting brand awareness and driving demand generation.
  • Develop and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement.
  • Conduct competitive analysis, identifying critical differentiators and new opportunities, and maintain up-to-date competitive information for the commercial team.
  • Develop and maintain product education and training.

Requirements:

  • 3-5+ years of Product Marketing experience in B2B healthcare or health technology.
  • Experience in product branding, messaging, positioning, targeting, and product launches.
  • Experience in building go-to-market strategy & outbound marketing.
  • Experience marketing SaaS or other subscription-based products.
  • A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans.
  • Excellent written and verbal communication skills.
  • Successfully collaborating with cross-functional teams.

What We Offer:

  • Competitive benefits, including health, dental, and vision insurance, plus additional perks like 401K.
  • A mission-driven team passionate about solving meaningful problems in healthcare and improving patient lives.
  • An idea meritocracy, valuing and implementing great ideas, no matter where they come from.
  • Flexible time off, trusting our team to take the time they need, whenever necessary.
  • A world-class team that values collaboration and excellence.
  • A fast-growing company making a significant impact in the healthcare industry.


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