Product Marketing Strategist
4 weeks ago
At PatientIQ, we're seeking a skilled Product Marketing Manager to drive our brand and product messaging forward. This role will be a critical link between marketing, sales, product, and customer success teams, requiring a highly professional, analytical, and driven individual with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.
Key Responsibilities:
- Collaborate with the product team to develop go-to-market strategies and downstream marketing elements, including packaging and positioning of PatientIQ's solutions.
- Lead product messaging and positioning, crafting a compelling story with product management that resonates with the market.
- Work with marketing and sales to execute growth campaigns, lifting brand awareness and driving demand generation.
- Develop and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement.
- Conduct competitive analysis, identifying critical differentiators and new opportunities, and maintain up-to-date competitive information for the commercial team.
- Develop and maintain product education and training.
Requirements:
- 3-5+ years of Product Marketing experience in B2B healthcare or health technology.
- Experience in product branding, messaging, positioning, targeting, and product launches.
- Experience in building go-to-market strategy & outbound marketing.
- Experience marketing SaaS or other subscription-based products.
- A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans.
- Excellent written and verbal communication skills.
- Successfully collaborating with cross-functional teams.
What We Offer:
- Competitive benefits, including health, dental, and vision insurance, plus additional perks like 401K.
- A mission-driven team passionate about solving meaningful problems in healthcare and improving patient lives.
- An idea meritocracy, valuing and implementing great ideas, no matter where they come from.
- Flexible time off, trusting our team to take the time they need, whenever necessary.
- A world-class team that values collaboration and excellence.
- A fast-growing company making a significant impact in the healthcare industry.
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