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Strategic Communications Director

2 months ago

Cleveland, Ohio, United States Care Alliance Full time

Job Summary

The Director of Communications at Care Alliance Health Center is responsible for driving strategic communication plans that amplify the organization's impact, reputation, and visibility. This role oversees all internal and external communications, including media relations, digital channels, branding, and public relations. As a key member of the executive team, the Director of Communications ensures consistent messaging and aligns communication efforts with Care Alliance's goals, fostering community engagement and support for its mission to provide high-quality healthcare to underserved populations.

Key Responsibilities

• Develop and implement comprehensive communication strategies that support Care Alliance's mission and goals, enhancing public awareness and stakeholder engagement.

• Oversee branding initiatives to ensure consistency across all platforms and materials, maintaining a cohesive and positive image for the organization.

• Serve as the primary point of contact for media inquiries, cultivate relationships with media outlets, and manage press releases, statements, and other public-facing communications.

• Lead digital communications, including website content, social media channels, and digital campaigns, ensuring that all content aligns with the organization's strategic goals and reaches target audiences effectively.

• Develop and execute internal communication plans to keep staff informed and engaged, ensuring clear messaging on organizational priorities, initiatives, and updates.

• Collaborate with executive leadership to create and implement crisis communication plans, addressing urgent situations with transparency and control to protect the organization's reputation.

• Coordinate communication efforts for community events, public speaking engagements, and partnerships, representing Care Alliance and amplifying its impact.

• Oversee the creation of engaging content for newsletters, blogs, reports, and other publications, highlighting organizational achievements and fostering donor support.

• Track and analyze communication metrics to measure effectiveness, providing regular reports and insights to inform ongoing strategy and improvements.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required; Master's degree preferred.

• Minimum of 7 years in communications, public relations, or a related role, with at least 3 years in a supervisory or management position, ideally in healthcare or nonprofit settings.

• Proven experience managing media relations and digital communication channels, including social media, websites, and digital campaigns.

• Strong background in strategic communication planning and crisis management, with demonstrated ability to handle high-stakes situations effectively.

• Proficiency in Microsoft Office, content management systems (CMS), social media management tools, and data analysis software to measure communication effectiveness.