Brand Strategist
2 days ago
At Daniel Defense, we're committed to building the best weapon systems and accessories in the industry. As our Brand Manager, you'll play a critical role in developing and executing marketing strategies to strengthen our brand presence and market share.
Key Responsibilities:- Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
- Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
- Conduct market research and analyze consumer insights to identify market trends and opportunities.
- Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
- Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
- Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
- Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
- Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
- Ensure brand consistency across all touchpoints and communication channels.
- Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry.
- Previous experience in team management and leadership.
- Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
- Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
- Creative mindset with a passion for developing innovative marketing campaigns.
- Proficient in project management and capable of handling multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
- Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
- Knowledge of firearms safety and regulations is highly desirable.
- Must be able to lift and carry awkward items weighing up to 50 pounds.
- Requires intermittent standing, walking, sitting and bending throughout the workday.
- Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
- Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.
Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a Drug-Free Workplace.
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