Brand Strategist

2 days ago

Ellabell GA USA, United States Daniel Defense Full time
Brand Manager Job Description

At Daniel Defense, we're committed to building the best weapon systems and accessories in the industry. As our Brand Manager, you'll play a critical role in developing and executing marketing strategies to strengthen our brand presence and market share.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
  • Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
  • Conduct market research and analyze consumer insights to identify market trends and opportunities.
  • Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
  • Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
  • Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
  • Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
  • Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
  • Ensure brand consistency across all touchpoints and communication channels.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry.
  • Previous experience in team management and leadership.
  • Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
  • Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
  • Creative mindset with a passion for developing innovative marketing campaigns.
  • Proficient in project management and capable of handling multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
  • Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
  • Knowledge of firearms safety and regulations is highly desirable.
Physical Requirements:
  • Must be able to lift and carry awkward items weighing up to 50 pounds.
  • Requires intermittent standing, walking, sitting and bending throughout the workday.
  • Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
  • Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a Drug-Free Workplace.

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