Education Marketing and Outreach Specialist

4 weeks ago

Washington DC USA, United States Population Connection Full time
Job Summary

The Education Marketing and Outreach Manager develops and implements comprehensive marketing plans to promote Population Connection's K-12 curriculum, teacher workshops, graduate course, and international student video contest.

This includes managing and executing marketing campaigns across digital platforms, social media, email marketing, print, and other channels. The Manager will oversee the program's marketing as part of the Population Education team and make recommendations to other staff.

Key Responsibilities:

  • Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
  • Develop digital and analog campaigns to market Population Connection's graduate course and student video contest to middle and high school teachers.
  • Create lists of appropriate university education faculty to target with outreach about Population Connection's hands-on workshops for their preservice students.
  • Strategize, write and send cold and warm email outreach to university faculty, and hand off hot leads to colleagues who schedule and coordinate these workshops in different regions of the country.
  • Develop and implement a strategy for marketing classroom resources, which could include email campaigns, print ads in teacher publications, partnerships with other organizations and associations, and beyond.
  • Synchronize all campaigns to maximize engagement and avoid audience burnout.
  • Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
  • Travel to teacher conferences to network and to staff Population Connection's exhibit hall booth.
  • Advise on social media strategy, develop content, and collaborate with colleagues who create posts.

Requirements:

  • Minimum 5 years of experience in a marketing and/or outreach role. Experience in the education and/or non-profit sectors a plus.
  • Interest in K-12 education and Population Connection's issue areas (population, environment, sustainability).
  • Experience using HubSpot or other CMS.
  • Self-starter with a leadership mindset.
  • Ability to work collaboratively with other team members and contractors.
  • Excellent organizational skills and careful attention to details.
  • Excellent communication skills (written and verbal).

Work Environment: This position is based in Washington, DC with a current hybrid work schedule (2 days in the office; 3 at home).

Application Instructions: Send resume and cover letter to Population Connection.

Population Connection is an Equal Opportunity Employer. A full statement on the organization's commitment to EOE and Diversity, Equity and Inclusion (DEI) can be found here.

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