Brand Strategy Vice President
3 days ago
At Cracker Barrel, we're committed to serving up a sense of warmth and hospitality across hundreds of stores nationwide. As our Brand Strategy Vice President, you'll play a key role in developing and implementing strategic plans to enhance and promote our brand image and reputation.
Key Responsibilities:- Lead a team of brand strategists and collaborate with various departments to align brand messaging, positioning, and marketing initiatives.
- Develop multi-disciplinary communications strategies for business, consumer, and internal audiences that advance and protect the organization's corporate and executive reputation.
- Define the company's brand strategy, vision, and values, ensuring consistent brand messaging across all touchpoints.
- Conduct market research to inform brand positioning and oversee brand partnerships, sponsorships, and co-branding efforts.
- Manage brand equity, creating long-term plans for brand expansion, relevance, and evolution.
- Bachelor of Business or Marketing required; Master's degree is strongly preferred.
- 15+ years of demonstrated success leading brand marketing initiatives, including leading in-house brand teams.
- Restaurant and/or Retail experience strongly preferred.
- Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design to integrated campaigns.
- Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.
- Competitive Annual Salary | Annual Bonus Opportunities
- Medical, Rx, Dental and Vision Benefits on Day 1 | Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
- Business Resource Groups | Tuition Reimbursement | Professional Development
- 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
- 35% Discount on Cracker Barrel Food and Retail items
Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability, or any other class expressly protected by law.
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