Brand Manager, Lowe

2 weeks ago


Lebanon, Pennsylvania, United States Brunswick Corporation Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Brunswick Corporation. As a Brand Manager, you will be responsible for developing and executing marketing strategies to drive brand growth and awareness for the Lowe brand.

Key Responsibilities
  • Develop and implement brand positioning and development strategies to ensure differentiation and alignment with business objectives
  • Align marketing efforts with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand
  • Develop and execute strategic marketing plans to achieve brand objectives for products and services
  • Oversee the development and execution of product launch plans, dealer marketing, sales promotions, and product life-cycle marketing across the product portfolio
  • Represent the company at industry events to promote products and brand
Requirements
  • Bachelor's degree in business or marketing
  • 5-7 years of experience in brand management and marketing with a proven track record of planning, supporting, and executing successful product launches
  • Strong cross-functional communication skills
  • Hybrid working location with occasional presence at Lebanon, MO location required
Preferred Qualifications
  • Track record of partnering with product to contribute to product strategy
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
  • A passion and strong understanding of the fishing, hunting, and/or outdoor industry
About Brunswick Corporation

Brunswick Corporation is a global leader in the marine industry, committed to innovation and excellence. We offer a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. We are proud of being recognized for making a splash with numerous awards and are committed to our values and supporting our exceptional people.

Why Join Us?

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.



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