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Brand Copy Specialist

2 months ago

California, United States Anastasia Beverly Hills Full time

This role involves crafting and producing engaging content for Anastasia Beverly Hills' various brand platforms, including but not limited to eCommerce, Education, Marketing, Visual Merchandising, and Graphic Design. The successful candidate will thrive in a dynamic team environment, utilizing innovative tools and collaborating across disciplines to develop effective conversational interface content for the brand. We seek a resourceful and imaginative professional with a proven track record in creating compelling content and innovative strategies.

Key Responsibilities

  • Deliver precise, detail-oriented, and on-brand copy that embodies the voice of Anastasia Beverly Hills.
  • Ensure seamless integration of brand voice across all platforms (Retail, E-commerce, Education, etc.).
  • Maintain consistency in brand language throughout all communication channels.
  • Collaborate with the design team to ensure the accurate integration of copy into visual designs and explore solutions for optimization.
  • Translate creative direction from various teams into actionable copy concepts.
  • Oversee the proofreading of retailer content to guarantee alignment with brand voice and grammatical accuracy.
  • Revise all Brand Books, Marketing Sheets, Unit Cartons, Gondolas, Inserts, and other materials as necessary to uphold brand voice.
  • Own and meet deadlines for critical projects.
  • Participate in product kick-offs and review various project briefs, focusing on marketing goals and copy requirements.

Brand Marketing, Education & Events

  • Develop product and campaign taglines.
  • Collaborate with Brand Marketing and Education teams to create product detail page (PDP) copy.
  • Assist in crafting copy for promotional assets and ensure thorough proofreading.
  • Ensure consistency in copy across the website and retail partners.
  • Generate copy for branded events, educational materials, and experiential marketing.
  • Create comprehensive technical guides, scripts, and instructional content.
  • Review all copy prior to final publication (both digital and print).
  • Produce trend-driven copy that supports both core and new product launches.

E-Commerce

  • Tasked with writing and developing high-quality, customer-centric e-commerce content, including persuasive copy for product and landing pages.
  • Create all copy for digital advertising initiatives, including homepage content, ads, blogs, social media posts, and email/SMS marketing campaigns.
  • Proofread all copy to ensure a cohesive message across all platforms and formats.
  • Verify the accuracy of copy and product information on the website, tracking errors and updating content as necessary.
  • Collaborate with the E-Commerce team on site briefs to understand requirements and execute tasks promptly for timely delivery of all site content.
  • Utilize brand voice and educational materials to conceptualize and develop content that engages and converts online customers.

Visual Merchandising

  • Compose copy for in-store displays and related materials.
  • Ensure consistency across global merchandising units.
  • Proofread for correct product names, grammar, shade orders, and descriptions.

Qualifications

  • Outstanding proofreading and editing capabilities.
  • Exceptional written and verbal communication skills.
  • Bachelor's Degree in Marketing, Communications, Business, Liberal Arts, or a related field.
  • 7+ years of experience in a copywriting capacity.
  • Experience in conducting research on various topics.
  • Strong communication, organizational, and problem-solving skills, with the ability to work independently and collaboratively under deadlines.
  • Proven experience in writing for digital advertising campaigns is essential (including websites, mobile, emails, social media, blogs, marketing materials, press releases, articles, brochures, product descriptions, text ads, banner ads, etc.).
  • Strong conceptual skills with an understanding of how copy influences customer experience and digital design is highly desirable.
  • Ability to generate ideas, present them effectively, and adapt quickly based on feedback.
  • Demonstrated history of consistently meeting deadlines.
  • Excellent interpersonal skills and the ability to thrive in a team setting.
  • Proficient project management skills with a proven track record.
  • Advanced proficiency in Microsoft Office applications, including Excel, Word, Outlook, and PowerPoint.
  • Familiarity with MAC applications is preferred.
  • Experience with Google Docs is an advantage.

Physical Requirements

  • Regularly sit, type, and work on a computer and phone; frequent standing and walking; occasional lifting (up to 25 lbs).

Anastasia Beverly Hills provides a competitive compensation package, including comprehensive benefits and a 401(K) plan with company matching contributions. The starting base salary range for this position is $80,000 to $90,000 annually. Compensation may vary based on several factors, including qualifications, skills, experience, and location. Base pay is one component of the total compensation package offered to recognize employees for their contributions. This role is also eligible for bonuses.