Digital Marketing Operations Manager

5 days ago


San Francisco, California, United States Pathstream Full time

We are seeking an experienced Digital Marketing Operations Manager to drive user activation, onboarding, and engagement initiatives. This role will be equal parts analytical and creative. Your goal will be to provide the right information to the right people at the right time to help new users understand, appreciate, and progress through different features and functionality of our platform.

Key Responsibilities
  1. Design launch and internal marketing campaigns that drive activation, engagement, and long-term employee success for Fortune 1000 companies.
  2. Lead development of marketing campaigns and communications to drive activation and engagement with learners - with an initial focus on email marketing and eventually expanding to include push marketing, in-app messaging, and product-led communications.
  3. Develop automated behavioral notifications and drip campaigns to onboard and activate new users and drive awareness of new features and upcoming events within our existing user base.

To succeed in this role, you should have a strong understanding of digital marketing principles, excellent analytical skills, and the ability to work independently as well as part of a team. You should also be highly adaptable, resilient, and comfortable creating new resources and processes needed to succeed while adapting to changing market conditions, customer needs, and internal priorities.

Benefits

  • A competitive salary range of $120,000 - $150,000 per year, depending on experience.
  • Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback.
  • Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world.
  • Comprehensive benefits package, including employer-paid medical, dental, and vision insurance coverage, flexible spending accounts, and paid time off.


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