Lead Handling and Management Expert

7 days ago


Watertown, Massachusetts, United States Blasius Kia Full time

We are looking for an experienced Lead Handling and Management Expert to join our Blasius Kia team. As an Automotive Internet Business Development specialist, you will be responsible for managing and nurturing leads, ensuring a positive experience for potential customers in the automotive sales process.

Key Responsibilities:
  1. Manage and qualify leads based on established criteria, ensuring alignment with our target customer profile.
  2. Enter lead information into our CRM system accurately and in a timely manner, and regularly update and maintain the lead database to ensure data integrity.
  3. Implement lead nurturing strategies to engage potential customers and move them through the sales funnel, utilizing various communication channels to maintain consistent contact with leads.
  4. Schedule appointments for prospective customers to visit our dealership or meet with sales representatives, coordinating with the sales team to ensure a smooth transition of leads into the sales process.
  5. Conduct timely and persistent follow-ups with leads to address inquiries, provide additional information, and encourage further engagement, documenting all interactions and updates in the CRM system.
  6. Work closely with the sales team to share insights about lead behavior, preferences, and potential roadblocks in the sales process, collaborating on strategies to improve lead conversion rates.
  7. Track and analyze key performance indicators (KPIs) related to lead handling and conversion rates, providing regular reports on lead management activities and outcomes.
Requirements:
  • High school diploma or equivalent; additional education or training in sales or customer service is a plus.
  • Proven experience in lead handling, customer service, or sales support, preferably within the automotive industry.
  • Familiarity with CRM systems and lead management tools.
  • Strong communication and interpersonal skills.
  • Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
  • Customer-focused mindset with a dedication to providing an exceptional experience for potential customers.

Salary Range: $45,000 - $60,000 per year, depending on experience.

Benefits:
  • Comprehensive health insurance package
  • 401(k) retirement plan
  • Generous paid time off policy
  • Opportunities for professional growth and development


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