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Marketing Coordinator

2 months ago

Houston, Texas, United States TAXA Inc Full time
Job Summary

Taxa Inc is seeking a highly skilled Marketing Coordinator to support the development and implementation of marketing strategies and activities in alignment with the company's vision, strategy, and growth initiatives.

This role will conduct market research and analysis, support strategic accounts and sales activities, deploy marketing campaigns, build and strengthen the Taxa brand, and measure the effectiveness of activities to drive continuous improvement.

Key Responsibilities
  • Develop marketing strategies and associated tactics to position the company for market expansion.
  • Analyze market and customer data to create marketing plans and reports for sales and senior leadership.
  • Write and produce targeted print and digital sales collateral and marketing materials.
  • Support industry organization participation, including trade shows and client education/entertainment events.
  • Oversee lead-generation activities, including digital content marketing campaigns.
  • Support web and digital strategy by identifying and writing stories and other necessary content.
  • Analyze customer survey results and recommend new or improved marketing and sales strategies.
  • Consult with sales team on key pursuits and proposals, helping to develop strategy and messaging.
  • Track and measure the effectiveness of activities using analytics and available tools.
Requirements
  • Bachelor's degree in Business, Marketing, Communications, Journalism, or related field.
  • 3 years of marketing experience with emphasis in marketing and sales support.
  • Experience in related industry or market preferred.
Preferred Qualifications
  • Collaborative and creative team player with drive for innovation and continuous improvement.
  • Self-starter with strong organization, project management, time management, and problem-solving abilities.
  • Excellent verbal and written communication skills.
  • Familiar with client relationship management and/or graphic design software.