Marketing Data Strategist
6 days ago
At 10x Genomics Inc, we're accelerating our understanding of biology to change the world. Our Marketing Strategy & Insights team drives market opportunities and success. We build data-driven decision tools and frameworks.
We're seeking a Marketing Data Strategist to work cross-functionally, building data structures, tools, and processes for measuring marketing effectiveness. You'll provide data insights, including business case development, data modeling, and performance reporting.
Key Responsibilities:- Increase actionable insights and improve decision-making by contributing data science expertise to market research and modeling efforts.
- Support Marketing teams in developing campaign attribution models, identifying high-impact campaigns, and building business cases for new product concepts.
- Lead internal marketing efforts to determine master data requirements and align across functions and systems for efficient reporting.
You'll drive continuous improvement in marketing by partnering with Marketing Analytics and Finance to define customer acquisition cost and lifetime value. You'll also implement A/B test frameworks, model marketing mix, and suggest next best actions on a personalized basis.
Requirements:- BS in STEM or related field.
- Minimum 3 years' experience in a related role.
- Strong analytical skills.
- Advanced knowledge of R, SQL, Python for data manipulation.
- Applied statistics and machine learning experience.
- Deep understanding of data architecture, pipelines, and enterprise systems.
- Experience with effective data visualization and reporting tools.
- Experience with marketing operations and analytics for multinational companies.
- Experience with Python application development frameworks.
- Understanding of businesses financials and ability to articulate work in terms of contribution to financials and mission.
Estimated Salary: $120,000 - $180,000 per year
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