Senior Product Launch Manager

3 weeks ago

San Mateo California, United States Freshworks Full time

About the Role

The Product Launch Management team at Freshworks is responsible for standardizing the way we launch products. As a member of this team, you will lead teams in delivering technical maturity and operational readiness to launch stable, new products. You will be responsible for overseeing the successful planning, execution, and optimization of product launches across our portfolio of solutions.

Key Responsibilities

  • Work with Product Managers to develop and implement comprehensive product launch plans, timelines, and strategies to effectively introduce new products and features to the market.
  • Run Product Launch weekly meetings for launches across Freshworks Business Units (customer service, IT service management, sales & marketing).
  • Ensure Product Launch processes meet the needs of the Go-to-Market organizations (sales, SCs, marketing).
  • Help manage the enablement and onboarding workflows associated with private and public preview features.
  • Track the health of each launch and communicate it to relevant audiences. Aggregate and maintain a centralized view of launch tracks across all products and provide a consolidated view of various milestones, classified based on the potential impact of each of these launches.
  • Lead teams in conducting launch retrospectives following product launch to capture and communicate important findings for continuous improvement.
  • Coordinate cross-functional collaboration and communication to ensure alignment and synergy of launches with departments involved in the product launch process.
  • Define and track key performance metrics and success criteria for product launches, providing regular reporting and analysis to stakeholders.
  • Surface recommendations to improve the process as we continue to grow. Continuously assess and optimize product launch processes, tools, and methodologies to improve efficiency, effectiveness, and scalability.

What You'll Need to Succeed

  • Strong leadership and project management skills.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Experience with product launch planning and execution.
  • Knowledge of product development and launch processes.

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