Technical Marketing Director

6 days ago


Appleton, Wisconsin, United States Appvion Full time
Job Summary

The Technical Marketing Director will be responsible for delivering expanded value propositions, new products, and winning global competitive strategies. This role will also focus on multi-generational product plans, brand awareness, thought leadership, and cost optimization through strategic partnerships and cross-functional collaboration.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive product growth and increase profit margins.
  • Lead a product marketing, management, and innovation team to deliver on key objectives.
  • Collaborate with cross-functional teams to identify and capitalize on new business opportunities.
  • Develop and validate sales channel strategies to drive revenue growth.
  • Create and implement a multi-generational product strategy to ensure sustained financial growth.
Requirements
  • 5-10 years of experience in marketing, product management, innovation, or operations in a B2B manufacturing environment.
  • 3-5 years of experience in leadership and/or leading high-performing cross-functional teams.
  • Ability to influence, inspire, and engage while ensuring accountability.
  • Self-motivated, curious, driven to succeed, and achieve results.
  • Drive for Results, Action Oriented, Intellectual Horsepower, Problem Solving, Team Building.
What We Offer
  • Comprehensive benefits package, including health, vision, and dental insurance.
  • 100% 401(k) match up to the first 5% contributed, with full vesting day 1.
  • Generous annual time off package, including paid time off, sick and emergency time, and paid volunteer and parental leave.
  • Tuition reimbursement, scholarships for dependents, monthly cell phone reimbursement, and more.
About Us

Appvion is the market leader in manufacturing specialty and high-performance coatings for direct thermal and film applications in North America. We innovate sustainable specialty coating solutions that are a part of many tickets, labels, tags, and packages consumers touch daily.

We prioritize the health and happiness of our employees by granting new hires eligibility for benefits starting on the 1st of the month following their hire date. We are committed to promoting work-life balance and integration by investing significantly in employee-friendly policies and practices.



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