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Strategic Growth Marketing Leader

2 months ago

Montana, United States Blackbaud Full time
{"title": "SVP, Head of Global Growth Marketing", "description": "Transformative Growth Marketing Leadership

As a visionary and hands-on marketing leader, you will drive predictable and repeatable processes to generate quality pipeline across our complex, global product portfolios. Reporting directly to the CMO, you will:

  • Drive transformative change within the GTM strategy for increased ROI and budget efficiency.
  • Oversee a team of digital experts to drive this important discipline in support of Blackbaud's brand performance, growth, customer satisfaction, and customer retention goals.
  • Develop and execute comprehensive, global demand generation strategies that drive transformative change for increased ROI across our GTM approach and enable us to achieve our revenue goals.
  • Create and manage the plan and budget to achieve ambitious demand generation goals. Lead your teams to drive value across the end-to-end buyer's journey, building long-term brand affinity.
  • Be a strong collaborator across the larger organization to drive sustainable growth and change that delivers revenue and LTV that extends beyond ARR.
  • Tightly align with global sales to continually improve pipeline quality.
  • Create a strategic demand and campaign strategy to drive short- and long-term growth for our diverse portfolio of products and global markets.
  • Work hand-in-hand with Brand, Product, and Content Marketing to influence bold, resonating messaging and content in support of demand and ABM campaigns.
  • Lead campaign optimization efforts to continually deliver qualified demand across all channels while balancing brand and overall corporate goals and needs.
  • Be a passionate marketing technologist who balances innovation with sustainability across the integration of Martech and Revtech.
  • Work across all marketing teams to measure performance against KPIs and deliver insights that drive optimization and change.

What you need to be successful:

  • Minimum of 20+ years in senior marketing leadership roles, including significant experience in growth marketing, performance marketing, and/or integrated marketing in the SaaS sector.
  • Proven track record of driving demand generation and pipeline growth.
  • Deep understanding of inside sales processes, strategies, and industry best practices.
  • Hands-on leadership experience to balance strategy with operational excellence and execution.
  • Deep knowledge of ABM and integrated marketing campaigns, including account segmentation.
  • Deep understanding of omni-channel marketing.
  • Strong experience with marketing technology and operations, including marketing and sales automation, CRM, ABM, and ad tech, engagement platforms, and performance marketing.

Blackbaud is a remote-first company that embraces a flexible remote work culture. We support hiring and career development for all roles from the location you are in today.

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