Digital Merchandising Intern

3 days ago

WI United States Lands' End Full time
Digital Merchandising Internship Opportunity

Lands' End is seeking a highly motivated and detail-oriented Digital Merchandising Intern to join our team. As a Digital Merchandising Intern, you will play a critical role in driving customer engagement and increasing conversion on our U.S. Direct website.

Responsibilities:
  • Merchandise the product catalog to drive customer engagement through storytelling and increase conversion on all device types.
  • Actively build and maintain relationships with Merchandising, Creative, IT & Marketing teams.
  • Plan and develop seasonal strategies, promotional events, site enhancements and product launches.
  • Provide analysis of key product categories' performance and merchandising strategies.
  • Serve as a resource for digital enhancement roadmap & process consistency.
  • Identify, build and maintain the customer's digital path to purchase Lands' End merchandise.
  • Ensure all digital touchpoints are prioritized, accurate and up to date.
  • Conduct regular audits of landsend.com, ensuring customer path to purchase (browse and search) is fully optimized to drive product findability, cross merchandising, conversion and sales.
  • Execute linking functions for all Lands' End emails following best practice linking strategy, pulling links, and providing them to the marketing team in the necessary format.
  • Maintain data integrity for designated business category and identify process efficiencies.
  • Perform routine reporting functions such as pulling data or refreshing key reports.
  • Attribute product to be published on the website.
Requirements:
  • Rising Senior at an accredited University.
  • Course work in merchandising, marketing, economics, and/or technology.
  • Retail or ecommerce background working directly with products and/or customers a plus.
  • Attention to detail and organizational excellence.
  • Effective decision making, strong analytical and creative problem-solving skills.
  • Ability to multi-task in a fast-paced environment and to remain graceful under pressure.
  • Proactive, self-starter who can work well both independently and as a member of a cross-functional team on multiple concurrent projects.
  • Solid communication skills and the ability to interact with all levels of an organization.
  • Proficiency in Microsoft Office suite (Excel, in particular). Knowledge of Adobe Analytics (Omniture), Endeca Experience Manager, HTML & database hierarchy a plus.

Lands' End is an Equal Opportunity Employer and welcomes applications from diverse candidates. If you are a motivated and detail-oriented individual who is passionate about digital merchandising, we encourage you to apply for this exciting opportunity.

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