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Social Media Marketing Manager

2 months ago

Fort Worth, Texas, United States Any Lab Test Now Alliance Full time
About Any Lab Test Now Alliance

We are a dynamic and innovative company dedicated to providing accessible and affordable lab testing services. Our mission is to help our community stay healthy and informed through our wide range of tests and health services.

Job Summary

We are seeking a creative and strategic Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to align with our business goals, creating engaging content, and analyzing social media metrics to track performance.

Key Responsibilities
  • Develop and Implement Social Media Strategies

Develop and implement social media strategies to align with our business goals and objectives. This includes creating a content calendar, monitoring social media metrics, and adjusting our strategy as needed.

Create and Curate Engaging Content

Create and curate engaging content for Facebook, Instagram, TikTok, and other social media platforms. This includes writing and editing posts, creating graphics and videos, and scheduling content in advance.

Schedule and Publish Posts

Schedule and publish posts across all social media platforms, including Facebook, Instagram, TikTok, and LinkedIn. This includes creating a content calendar and ensuring that all posts are aligned with our brand voice and messaging.

Monitor and Respond to Comments and Messages

Monitor and respond to comments and messages on all social media platforms in a timely and professional manner. This includes responding to customer inquiries, resolving customer complaints, and engaging with our followers.

Analyze Social Media Metrics

Analyze social media metrics to track performance and make data-driven decisions. This includes monitoring engagement rates, follower growth, and other key metrics to ensure that our social media strategy is effective.

Stay Up-to-Date with Current Trends and Best Practices

Stay up-to-date with current trends and best practices in social media, including new features, algorithms, and tools. This includes attending industry events, reading industry publications, and participating in online communities.

Collaborate with the Team

Collaborate with the team to ensure brand consistency across all social media platforms. This includes working with our marketing team to develop and implement social media campaigns, and ensuring that all content is aligned with our brand voice and messaging.

Assist with Planning and Executing Social Media Campaigns

Assist with planning and executing social media campaigns, including creating content, scheduling posts, and monitoring metrics. This includes working with our marketing team to develop and implement social media campaigns, and ensuring that all content is aligned with our brand voice and messaging.

Monitor Competitor Activity and Industry Trends

Monitor competitor activity and industry trends to inform content creation and social media strategy. This includes tracking competitor activity, analyzing industry trends, and staying up-to-date with current events and news.

Assist in Shooting and Editing Videos

Assist in shooting and editing videos as needed, including creating video content for social media platforms and other marketing channels.

Qualifications
  • Proven Experience as a Social Media Manager

Proven experience as a social media manager or similar role, with a strong understanding of social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.

Excellent Knowledge of Social Media Metrics and Analytics

Excellent knowledge of social media metrics and analytics, including engagement rates, follower growth, and other key metrics.

Creative Thinking and Ability to Generate Engaging Content

Creative thinking and ability to generate engaging content, including writing and editing posts, creating graphics and videos, and scheduling content in advance.

Strong Communication and Writing Skills

Strong communication and writing skills, including the ability to write and edit posts, create graphics and videos, and communicate with our followers.

Ability to Work Independently and as Part of a Team

Ability to work independently and as part of a team, including collaborating with our marketing team to develop and implement social media campaigns.

Experience in Shooting and Editing Videos

Experience in shooting and editing videos, including creating video content for social media platforms and other marketing channels.

Benefits
  • Competitive Salary

Competitive salary based on experience.

Health Insurance

Health insurance.

401K with Matching

401K with matching.

Annual Leave

Annual leave.

Opportunity to Work in a Dynamic and Supportive Environment

Opportunity to work in a dynamic and supportive environment.

We offer flexible work-from-home options and a competitive salary based on experience.