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Senior Vice President of Analytics

2 months ago

Dallas, Texas, United States Circa - IPG DXTRA Full time
Senior Vice President of Analytics

Golin is seeking a highly experienced Senior Vice President of Analytics to lead our measurement, research, and analytics efforts for key clients. As a key member of our team, you will partner with Strategist leadership to drive overall team and business growth.

Key Responsibilities:
  • Empower cross-disciplinary teams to provide comprehensive, accurate reports, data-driven insights, and drive strategic business implications.
  • Lead client analytics projects, ensuring timeliness, quality, profitability, and effective team management.
  • Develop analytical approaches to solve business problems and provide thought leadership, including development of and delivery according to analytic roadmaps and project plans.
  • Build and maintain strong relationships with key client personnel, internal account leads, and supporting analysts.
  • Develop and deliver powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives.
  • Manage multiple resources and projects concurrently, ensuring successful completion and ongoing core workstreams.
Requirements:
  • Bachelor's degree in a quantitative and/or qualitative discipline or comparable years of relevant professional experience.
  • 12+ years of experience in data-driven marketing and communications analysis, preferably within an Advertising, PR, or digital marketing agency.
  • 10+ years of proven managerial/supervisory experience with excellent coaching and mentoring skills.
  • Strong working knowledge of media/social/digital analysis and research methodologies.
  • Excellent leadership, communication, organizational, and interpersonal skills.
  • Ability to think strategically and 'big picture,' formulate appropriate analytic solutions, and successfully sell them into clients.
About Golin:

Golin is a progressive public relations agency dedicated to reaching the profoundly diverse market. We value inclusion, diversity, and equity, and our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy, and innovative measurement. We align earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients.

We are committed to going all in for our people, offering flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do.