Digital Marketing Strategist

6 days ago

Culver City, California, United States TOMS Full time

Company Overview:

TOMS is a business that aims to make a positive impact. As an Email Marketing Manager, you will play a crucial role in this mission.

Salary:

The estimated salary for this position is $105,000 per year, depending on experience, plus an annual bonus based on the company's performance.

Job Description:

The Email Marketing Manager is responsible for leading all planning, testing, scheduling, and coding of ongoing and triggered CRM (email, SMS, and push) & loyalty program messaging on behalf of the TOMS Americas eCommerce business.

This role leads the team that designs, builds, tests, and launches CRM and loyalty messaging, coordinating content with cross-functional internal teams. The right candidate must be able to thrive in a nimble environment, meeting fluctuating deadlines as part of a busy direct-to-consumer business.

The Impact You'll Make:

  • Owning CRM (email, SMS, push) & loyalty monthly planning, calendars, and storytelling, partnering, and leading meetings with internal teams.
  • Owning reporting and tracking results of CRM (email, SMS, and direct mail) & loyalty campaigns in ESP and Web Analytics.
  • Implementing A/B testing strategies, including CRM segmentation (email, SMS, and direct mail), automations, messaging, and send times.
  • Managing a team overseeing CRM & loyalty message and promo scheduling, audience segmentation, HTML coding, designing, and testing CRM communications.
  • Collaborating with creative teams to deliver successful campaign creative assets.
  • Maintaining knowledge of industry best practices as they relate to brand audiences and recommending internal strategies.

Required Skills and Qualifications:

  • 3-5 years of experience with CRM (email, SMS, push) & loyalty marketing platforms – fashion/retail experience preferred.
  • Proficient in HTML coding (including mobile devices).
  • Proficient in email and SMS design (Photoshop/Figma).
  • Proficient with ESPs – Listrak preferred.
  • Able to multitask in a fast-paced environment and display follow-through and initiative.
  • Proficiency with MS Office (Excel, Word, Outlook) required.
  • Web Analytics required (Google Analytics preferred).
  • Commitment to making kindness in business a standard.
  • Local candidate preferred.

Benefits:

  • This is a direct-hire role with a hybrid work environment – work from home most days and come into our Culver City, CA office 1-2 times a week.
  • A $600 stipend when joining to furnish your home office how you like, plus $100 annually to refresh your supplies and gear.
  • Medical, dental, and vision insurance; 401K with company matching.
  • A generous PTO policy plus 12 paid annual holidays and one floating holiday.
  • Half-Size Fridays: enjoy weekends starting at noon each Friday.
  • 4 free pairs of shoes per year.
  • Employee discount on all of our products, plus discounts on partnering businesses.
  • Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.).
  • Anti-Racism educational opportunities, including company-wide days of learning.
  • Opportunities to volunteer with Impact Partners and Community Organizations.

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