Marketing Communications Director

1 week ago


Morehead, Kentucky, United States St. Claire HealthCare Full time

We are seeking a seasoned marketing professional to lead our marketing and public relations efforts. As the Director of Marketing Communications, you will play a pivotal role in advancing our mission and expanding our reach within the community.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy that aligns with our organization's mission and goals.
  • Maintain and enhance our brand awareness and identity, ensuring it reflects our commitment to quality healthcare in a rural setting.
  • Foster and maintain positive relationships with community leaders, organizations, and partners.
  • Direct monetary and in-kind gifts to community organizations, civic groups, churches, and schools.
  • Oversee our online presence, including our website and social media platforms, to engage with patients, donors, and the community.
  • Create and oversee the development of marketing materials, including brochures, newsletters, press releases, and digital content.
  • Manage media relations and handle communications during critical situations, ensuring a positive image of our organization.
  • Monitor and analyze marketing metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Encourage and assist with pursuing external recognition opportunities for employees, programs, and services.
  • Assist in developing practices to increase employee knowledge of services and community image.
  • Identify and develop market growth strategies and maintain extensive knowledge of local healthcare developments.

Requirements:

  • Bachelor's Degree in Public Relations, Marketing, or a business-related discipline.
  • Five years of marketing and public relations experience, with a minimum of three years in a leadership role.


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