Strategic Product Marketing Leader

5 days ago


Brisbane, California, United States ADT Full time

We are seeking an experienced Strategic Product Marketing Leader to help define and implement our product launch strategy and execution across ADT's lines of businesses.

About the Role

This critical role will be pivotal in defining product positioning, managing product launches in coordination with cross-functional partners, and ensuring strategic alignment with product and business leadership.

Key Responsibilities
  • Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
  • Craft compelling product messaging and work closely with partners to create internal and external product marketing assets for successful product education and positioning.
  • Collaborate with product management, sales, marketing, customer success, and other teams to ensure seamless product launches and ongoing support.
Qualifications:
  • Bachelor's degree.
  • 8+ years of experience in go-to-market strategy and execution in a B2C technology company or corporate strategy in management consulting.
  • Prior experience working in consumer electronics, SaaS, or start-up companies is a plus.
  • Strong written and verbal communication skills, working effectively with executive stakeholders.
  • Ability to work cross-functionally with various teams.
Compensation and Benefits

The estimated salary range for this role is $128,000 - $192,000 based on experience and qualifications. Certain roles are eligible for annual bonuses and may include equity.

We offer employees access to healthcare benefits, a 401(k) plan, and company match, short-term and long-term disability coverage, life insurance, wellbeing benefits, and paid time off among others.

Employees accrue up to 120 hours in their first year, with increased accrual rates after the first year. We also offer 6 paid holidays.



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