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Affiliate Marketing Specialist

2 months ago

New York, New York, United States Autumn Communications Full time

At Autumn Communications, a full-service lifestyle agency, we integrate public relations strategies with affiliate marketing to support a wide range of prestigious brands. In the role of Affiliate Marketing Specialist, you will design and implement affiliate marketing initiatives, cultivate affiliate partnerships, and enhance revenue generation for our clients. This position is crucial for performing competitive assessments and content evaluations to grasp market trends and position our clients effectively within the affiliate sector.

Key Responsibilities

Affiliate Strategy Development:

  • Assist in executing strategies aimed at boosting revenue and attracting customers through affiliate marketing channels.
  • Conduct competitive assessments to analyze the affiliate landscape for our clients, evaluating competitor activities and pinpointing areas for unique positioning.
  • Establish and uphold affiliate program guidelines, ensuring adherence to industry regulations.

Affiliate Relationship Management:

  • Foster and maintain robust relationships with affiliates, ensuring optimal promotion of our clients' offerings.
  • Perform content evaluations to confirm that our clients' products are effectively marketed.
  • Engage with eCommerce editors to secure features in product showcases and editorial content.

Revenue Enhancement:

  • Formulate and execute strategies to maximize revenue through affiliate marketing, concentrating on driving sales via content and affiliate platforms.
  • Examine affiliate performance metrics to identify optimization and enhancement opportunities.

Reporting and Insights:

  • Regularly review and report on affiliate performance and market insights to provide valuable information to clients and internal teams.
  • Lead the preparation of reports and performance summaries, ensuring timely updates of all necessary reporting documents.
  • Stay updated on industry advancements and opportunities to improve program effectiveness.

Collaboration and Team Development:

  • Work closely with the Director of Business Development and fellow Affiliate Managers, promoting a collaborative and positive team atmosphere.
  • Contribute to the training and growth of team members, aligning with the agency's objectives and vision.

Business Growth:

  • Assist in identifying and pursuing new business prospects while nurturing relationships with potential clients.
  • Support leadership in formulating and executing business development strategies.

Industry Knowledge:

  • Stay informed about industry trends and best practices, contributing to thought leadership in the affiliate marketing domain.

Qualifications

  • 3-5 years of experience in affiliate marketing, demonstrating a successful track record in driving revenue and managing affiliate networks.
  • Familiarity with major affiliate networks such as ShareASale, Impact, Rakuten, CJ Affiliate, and Pepperjam, including the implementation of new programs and affiliate onboarding.
  • Expertise in onboarding various affiliate platforms, including loyalty programs and card-linked offers.
  • Strong analytical capabilities with experience in competitive assessments and content evaluations.
  • Exceptional communication, organizational, and relationship-building skills.
  • Proven ability to engage eCommerce editors for securing placements.
  • Knowledge of industry best practices to effectively serve clients and enhance revenue.