Lead Generation Specialist
1 week ago
Xpedient Logistics is a leading provider of 3rd party logistics services, and we're seeking a highly motivated Lead Generation Specialist to join our team.
About the Role:
We're looking for a results-driven individual to drive our market research and lead generation efforts. As a Lead Generation Specialist, you will be responsible for proactively reaching out to potential customers and serving as a vital point of contact for these prospects.
Key Responsibilities:
- Customer Acquisition: Identify and acquire new customers while expanding our existing network to drive sales growth.
- Cold Outreach: Execute effective cold calls and email campaigns to establish initial connections with prospective customers.
- Growth and Digital Marketing Campaigns: Oversee campaigns designed to drive growth and opportunity, utilizing channels such as email marketing, LinkedIn InMail, and LinkedIn ads.
- Communication Development: Draft and refine compelling external communications that engage potential buyers and reflect our brand voice.
- CRM Management: Maintain accurate records of all communications in our CRM system, ensuring effective tracking of interactions, follow-ups, and lead statuses.
- Market Analysis: Perform comprehensive market analyses to uncover lucrative opportunities for growth.
- Collaboration with Lead Generation Partners: Work closely with our lead generation partners to align on the overall growth marketing and demand generation strategy.
Requirements:
- Experience in sales and/or lead generation, with a proven track record of successfully acquiring new customers and driving revenue growth.
- Experience with lead generation techniques and methodologies, including familiarity with CRM systems and lead tracking tools.
- Experience running successful outbound campaigns using LinkedIn InMail, LinkedIn Sales Navigator, and outbound email tools.
- A proactive mindset characterized by strong initiative, high motivation, professionalism, and reliability.
- Flexibility, adaptability, and a proactive approach are essentials.
What We Offer:
- Competitive wages
- Insurance benefits (medical, dental, vision, and life)
- Paid time off and holidays
Xpedient Logistics is an Equal Opportunity Employer.
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