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Senior Paid Social Media Manager

2 months ago

Appleton, Wisconsin, United States Homestead Studio Full time
About the Position

We are seeking a highly skilled and experienced Senior Paid Social Media Manager to join our team at Homestead Studio. As a key member of our digital marketing team, you will be responsible for developing and executing paid social media campaigns that drive growth and revenue for our clients.

The ideal candidate will have a deep understanding of paid social media advertising, including Facebook, Instagram, and TikTok. You will be responsible for building and managing campaigns, analyzing data, and optimizing media spending to achieve client goals.

We are looking for a strategic thinker who can develop and implement data-driven marketing strategies that drive results. If you have a passion for digital marketing, a strong understanding of social media advertising, and excellent communication skills, we want to hear from you.

Responsibilities
  • Campaign Development: Develop and execute paid social media campaigns that drive growth and revenue for clients.
  • Campaign Management: Build and manage Facebook, Instagram, and TikTok campaigns, including setting up and optimizing ad sets, creating and scheduling ad content, and monitoring campaign performance.
  • Data Analysis: Analyze campaign data to identify trends, opportunities, and areas for improvement, and make data-driven decisions to optimize campaign performance.
  • Client Communication: Develop and maintain strong relationships with clients, providing regular updates on campaign performance and making recommendations for improvement.
  • Team Collaboration: Collaborate with cross-functional teams, including creative, email, and SMS teams, to develop and execute integrated marketing campaigns.
  • Staying Up-to-Date: Stay up-to-date on the latest social media advertising trends, best practices, and platform updates, and apply this knowledge to drive campaign success.
Qualifications
  • Experience: 3+ years of experience in paid social media advertising, with a focus on Facebook, Instagram, and TikTok.
  • Skills: Strong understanding of paid social media advertising, including campaign development, management, and optimization. Excellent communication and analytical skills, with the ability to work independently and as part of a team.
  • Tools: Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads Manager, and TikTok Ads Manager. Experience with Google Ads and Google Analytics a plus.
Benefits
  • Competitive Salary: We offer a competitive salary based on experience.
  • Benefits Package: We provide a comprehensive benefits package, including health, dental, and vision insurance, 401(k) plan, and paid time off.
  • Opportunities for Growth: We offer opportunities for career growth and professional development, including training and education programs.
  • Collaborative Environment: We have a collaborative and dynamic work environment, with a team of experienced professionals who are passionate about digital marketing.