Senior Brand Manager

3 weeks ago


Appleton, Wisconsin, United States Miller Full time
Job Description

Miller is a leading manufacturer of arc welding products, and we're seeking a Senior Brand Manager to drive the transformation of our welding brands.

This is an onsite role in Appleton, WI, where you'll collaborate with business leaders and cross-functional teams to craft innovative strategies for the Miller brand and support the positioning of our other welding brands.

As a Senior Brand Manager, you'll be responsible for developing and implementing integrated marketing plans, ensuring the seamless execution of campaigns, and managing brand processes effectively.

You'll have the opportunity to lead a team of 10 professionals, spanning brand marketing, creative services, and marketing research, and work towards enhancing the value and loyalty of our brands while driving positive results across our brand banners.

Key Responsibilities:
  • Design and recommend the brand's long-term integrated strategy and messaging.
  • Identify, build, and execute powerful ideas that build sustainable differentiation, relevance, and esteem for the Miller brand.
  • Translate business and brand needs into a prioritized customer research list.
  • Set the national brand positioning for the Miller brand across all product category areas.
  • Create and execute vision for experiential brand engagement.
  • Analyze brand portfolio and positioning and recommend any regional adaptation.


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