Senior Marketing Strategist

3 weeks ago


Saint Paul, Minnesota, United States Toppan Merrill Full time
Job Title: Senior Field Marketing Manager

At Toppan Merrill, we are seeking a highly skilled and experienced Senior Field Marketing Manager to lead the development and execution of go-to-market strategies in our assigned market vertical.

Key Responsibilities:
  • Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue.
  • Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies.
  • Source content and manage blog and social media tactics that support campaigns and programs.
  • Working with internal and external partners, develop and produce required digital and printed go-to-market assets.
  • Liaise with Product Management on all programs to support Toppan Merrill product releases.
  • Manage market trade shows and events for assigned vertical.
  • Manage online presence for assigned vertical.
  • Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.
Requirements:
  • BS degree in Marketing or a related field. MBA a plus.
  • 10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.
  • Demonstrated prior leadership of B2B field marketing programs.
  • Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking and decision making.
  • Demonstrated competency with trends and best practices in field marketing and measurement.
  • Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.
  • Working knowledge of corporate CRM. Preferred: Salesforce.com.


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