Business Intelligence Data Analyst
4 weeks ago
We are seeking a highly skilled Business Intelligence Data Analyst to join our team at GroupM Choreograph. As a key member of our data analytics team, you will be responsible for building, developing, and maintaining our reporting infrastructure, business intelligence, and data visualization to deliver campaign reporting insights and competitive insights.
Key Responsibilities:
- Collect data requirements from client teams to understand the measurement framework and critical metrics to implement for database build and business logic for data stitching.
- Manage data provisioning, defining the taxonomy for the activation team to implement to ease data retrieval.
- Manage the retrieving, compiling, and formatting of large volumes of data (ETL).
- Manage data cleansing and assist in the set-up of clients' environments (Cloud infrastructure and data lakes).
- Assist in the build and development of custom databases on the reporting platform.
- Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization.
- Help the development of automated QA processes to ensure data accuracy and timeliness.
Requirements:
- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field OR equivalent professional work experience.
- 5 years' of work experience in data management, data visualization, and data analytics preferably in a marketing and/or media agency.
- Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Domo is required.
- Knowledge of visual techniques for data analysis and presentation is a plus.
- Experience with Alteryx for business logic design required as well as ability to operate in Cloud environment (Azure, GCP, AWS, IBM data cloud pack).
- Experience working with SQL or Python.
- Experience with digital data from ad serving platforms, campaign planning tools, website analytics software, paid search engine marketing data sources, and others is strongly preferred.
Life at GroupM
We are committed to providing a supportive and inclusive work environment that allows our employees to grow and thrive. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.
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