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Brand Marketing Lead

2 months ago

Miami, United States Terra Full time

Full Time

In Office

Coconut Grove, FL

Key Responsibilities

  • Oversee daily marketing tasks, ensuring adherence to quality standards and budget constraints throughout the project lifecycle.
  • Maintain productive relationships with creative vendors and consultants for assigned initiatives.
  • Ensure timely and budget-friendly production of all marketing materials.
  • Implement quality control measures to guarantee optimal outcomes from the marketing department and external consultants.
  • Supervise the revision and approval stages, from initial concept to final sign-off.
  • Conduct thorough proofreading and final approvals for all marketing outputs, including brochures, flyers, and digital communications.
  • Coordinate third-party translations of marketing materials as necessary.
  • Develop and manage weekly production schedules, providing updates during traffic flow meetings.
  • Plan and execute event strategies for all assigned projects.
  • Oversee the complete event production process, from preparation to follow-up.
  • Organize and distribute weekly event calendars.
  • Direct the creative development of event invitations.
  • Manage guest list creation and drive RSVP engagement.
  • Facilitate post-event evaluations with the event and sales teams.
  • Coordinate post-event media follow-ups with account managers and sales teams.
  • Develop media strategies for all projects, including creating media schedules and ensuring timely ad placements.
  • Negotiate vendor proposals and contracts effectively.
  • Review and manage social media schedules and uploads for assigned projects on a regular basis.
  • Conduct monthly reviews of project websites to ensure content remains current.
  • Analyze traffic reports from media agencies and recommend improvements.
  • Upload weekly press materials to project websites.
  • Coordinate all photoshoots and video productions for assigned projects.
  • Review and fact-check press releases for assigned projects, securing necessary approvals.
  • Manage content uploads to backend content management systems to keep online sales tools updated.
  • Maintain the Terra Marketing Server Content for assigned projects, ensuring all images are current.
  • Organize and manage inventory of marketing materials across corporate and sales offices, ensuring adequate supplies are available.
  • Secure necessary partnership approvals for creative and quote submissions as per agreements.
  • Handle any additional marketing-related tasks that may arise, demonstrating flexibility and adaptability.

Qualifications

  • Bachelor's degree in a relevant field or equivalent professional experience.
  • A minimum of five years in marketing communications, brand management, digital marketing, public relations, or a related area.
  • At least two years of experience in real estate development.
  • Proficient in managing various marketing deliverables across print, web, digital, and social media platforms.
  • A collaborative team player who values all tasks, regardless of size.

Benefits of Working at Terra:

  • Opportunities for career growth and performance bonuses.
  • Comprehensive benefits package, including health, vision, and dental insurance, along with a Flexible Spending Account.
  • Employer-funded life and disability insurance.
  • 401k plan with employer matching.
  • Team-building events and activities.
  • Company-sponsored monthly lunches.
  • Paid time off and recognized holidays.