Strategic Growth Leader
3 weeks ago
Fitt Talent Partners is a specialized recruitment firm that collaborates with top health, fitness, and wellness companies. We're working with a fast-growing human performance company to fill this role.
We're seeking a candidate who excels in analyzing data and transforming insights into actionable plans. As a strategic leader and hands-on contributor, you'll be responsible for designing and implementing data-driven campaigns to boost customer engagement, loyalty, and overall revenue within our existing customer base.
Key Responsibilities:
- Lead the development of retention strategies focused on improving customer loyalty and increasing repeat purchase rates.
- Use data-driven insights to segment the customer base and develop personalized campaigns tailored to high-value customer segments.
- Leverage customer behavior and transaction data to create personalized messaging, offers, and content that resonate with specific customer segments.
- Gather customer feedback and analyze data to refine strategies and deliver a seamless, personalized experience across all channels.
Data Analysis & Performance Tracking:
- Conduct A/B testing and performance analysis to identify winning strategies and optimize existing campaigns for higher ROI.
- Develop regular reports to share insights with senior leadership and provide recommendations based on data-driven results.
Work closely with content, design, and product teams to ensure consistent messaging and branding across all touchpoints, including email, SMS, website, and customer support. Partner with product development to identify and promote relevant products to existing customers that align with their preferences and behaviors. Manage external agencies and freelancers to ensure all efforts support broader growth and retention goals.
Requirements:
- Strong communication and collaboration skills for effective teamwork and external partnership.
- Passion for high-performance lifestyles, with personal knowledge and curiosity about supplements and sports nutrition.
- Bachelor's degree in psychology, economics, marketing, business administration, or a related field (Master's degree preferred).
- Ability to be in office 3 days a week.
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