Enterprise Marketing Lead

1 week ago


Atlanta, Georgia, United States TEKsystems Full time
Job Overview

The Enterprise Marketing Lead will play a pivotal role in enhancing client engagement through strategic marketing initiatives. This position is crucial for driving awareness, trial, adoption, and growth of both new and existing offerings.

Key Responsibilities:

  • Collaborate with diverse internal teams to craft effective product marketing campaigns that align with overarching business goals.
  • Act as the primary marketing liaison for relevant business partners, ensuring cohesive execution of go-to-market strategies.
  • Utilize research and analytics to inform campaign strategies, identifying key client segments and sales channels for optimal revenue generation.
  • Coordinate marketing activation plans in conjunction with Brand, Product, and Client Marketing teams, as well as various sales divisions.
  • Partner with Sales and Omnichannel Marketing to create and implement targeted campaigns, utilizing a variety of content formats such as presentations, videos, and social media.
  • Work alongside internal and external communications teams to ensure consistent messaging across all communication platforms.
  • Manage resource alignment to support marketing initiatives across shared functions, including Brand Marketing and Market Intelligence.

This role requires a strategic thinker with a strong background in marketing, capable of driving impactful campaigns that resonate with clients and support business objectives.



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