Data Strategy Principal

4 days ago

Boston, Massachusetts, United States Publicis Sapient Full time
Job Description

The Principal, Data Strategy role at Publicis Sapient is a key position that requires a strong understanding of data-driven marketing and the ability to translate complex digital concepts into actionable strategies.

Key Responsibilities
  • Lead the development of data-driven learning agendas and strategies to accelerate client business outcomes.
  • Collaborate with clients, planners, and digital directors to define audience frameworks and data strategies for each brand and portfolio.
  • Grow the use of Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) in data-driven use cases and campaigns.
  • Support the development of technology-based platforms and applications as a data strategist.
  • Define and implement data-driven use cases, measurement frameworks, and activation strategies.
  • Function as a data technology and strategy subject matter expert, ensuring the technology ecosystem fits together.
  • Lead the development of education programs for data and provide data thought leadership to clients and internal teams.
  • Provide strategic direction on data-driven thought leadership agendas for media partners.
  • Lead the continuous embedding of new data-driven approaches and case studies into the Human Experience Planning framework and agency collateral.
Qualifications
  • Strong data and data-driven marketing knowledge, with the ability to interpret client business and technical requirements.
  • Expertise in leveraging data in media and non-media contexts for activation, measurement, and strategic applications.
  • Excellent storytelling and communication skills, with the ability to simplify complex digital concepts.
  • Ability to lead a team of activation and content creators in brainstorming and refining responses to briefs.
  • Strong team player with a can-do attitude and ability to simplify and go into detail when necessary.
  • Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed.
  • Ability to establish, manage, and grow senior client relationships.
  • Ability to motivate and lead a team of data resources and the broader cross-functional team to project completion.
  • Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth.
  • Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work.

Pay Range: $175,000 - $225,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

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