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Retail Media Specialist

2 months ago

Kansas City, Missouri, United States Associated Wholesale Grocers Full time
Retail Media and Monetization Specialist

Associated Wholesale Grocers, Inc. (AWG) is seeking a highly skilled Retail Media and Monetization Specialist to join our team. As a key member of our Corporate Advertising & Marketing department, you will be responsible for maximizing revenue for our Retail Marketing Network through innovative advertising and promotional strategies.

Key Responsibilities:
  • Develop and execute monetization strategies to generate revenue from digital assets, including e-commerce websites, mobile apps, and social media channels.
  • Create and manage advertising programs, including display ads, sponsored content, and partnerships with brands and advertisers.
  • Analyze customer data and behavior to identify opportunities for targeted advertising and optimize monetization strategies.
  • Efficiently manage available advertising space and inventory to optimize revenue and fill rates.
  • Work with vendor partners to develop Retail Marketing Network proposals based on vendor partner goals and budgets.
  • Oversee the planning, execution, and performance optimization of Retail Marketing Network campaigns, including ad targeting and creative content.
  • Build and maintain relationships with advertising partners, agencies, and brands to secure advertising deals and partnerships.
  • Ensure that all advertising and promotional content adhere to industry regulations and standards.
  • Track and report on key performance indicators (KPIs), including revenue, click-through rates, conversion rates, and return on investment (ROI).
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in shopper marketing, including omnichannel strategies.
  • Strong analytical skills with proficiency in data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Ability to manage budgets effectively.
  • Proficiency in marketing software and tools.
  • Strong project management skills.
About Associated Wholesale Grocers:

Associated Wholesale Grocers, Inc. (AWG) is the nation's largest cooperative food wholesaler to independently owned supermarkets, serving over 1,100 member companies and over 3,400 locations throughout 31 states from 9 wholesale Divisions. The consolidated run-rate sales for AWG are $12.3 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, print and digital marketing services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.

Benefits:
  • Medical, Dental, & Vision Insurance
  • Health Savings Account
  • Dependent Care Flexible Spending Account
  • Paid Vacation, Holiday, and Sick Time
  • 401(k) with 4% match along with 3 other contributions
  • Tuition Reimbursement
  • Basic & Supplemental Life and AD&D
  • Employee Assistance Program
  • Short-Term and Long-Term Disability
  • Wellness Program
  • Yearly Holiday Bonus