Senior Data Insights Analyst

3 weeks ago


Hopkins, Minnesota, United States Marketing Architects Full time
Senior Data Insights Analyst

We are looking for a Senior Data Insights Analyst to join our team at Marketing Architects. This role is not your typical analytics position—it's about presenting high-level TV advertising discoveries and becoming a storyteller who changes the way TV is measured. As a Senior Strategy Analyst, you will conduct in-depth customer and attribution analysis, develop audience targeting strategies, and collaborate cross-functionally to integrate insights into broader campaign strategies.

As a Senior Data Insights Analyst, you will work with proprietary tools to measure the impact of TV on digital performance and results, shaping our clients' brand strategies. You will be responsible for creating and refining target audience segments for streaming TV campaigns. Collaborate with media and creative teams to align audience insights with campaign objectives.

Key Responsibilities:
  • Customer & Attribution Analysis: Conduct customer segmentation and behavior analysis to optimize customer acquisition and retention strategies.
  • Audience Targeting & Campaign Planning: Create and refine target audience segments for streaming TV campaigns.
  • Data Analysis & Insights: Use advanced analytics to uncover insights from complex datasets and deliver data-driven recommendations.

Requirements:
  • 3+ years in strategy, marketing analytics, or data science, preferably in performance marketing or advertising.
  • Proven expertise in MMM, econometrics and LTV analysis.
  • Proficiency in Python, R, or SQL for data analysis.
  • Expertise in Tableau, Power BI, or Google Data Studio for data visualization.

Estimated Salary: $140,000 - $200,000 per year

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