Analytics and Insights Manager

3 weeks ago


Hopkins, Minnesota, United States Planet Fitness - PF Baseline Fitness Full time
About the Role

We are looking for an Analytics and Insights Manager to lead our digital marketing efforts at Planet Fitness - PF Baseline Fitness. The ideal candidate will have a strong background in marketing analytics and the ability to drive business growth through data-driven insights.

The successful candidate will be responsible for developing and executing marketing analytics plans, including evaluating the effectiveness of various marketing channels and identifying opportunities for improvement. They will also work closely with the Marketing coordinator to develop and report on key performance indicators (KPIs) such as membership growth, engagement, and retention.

Salary: $70,000 - $85,000 per year, depending on experience.

Responsibilities:

  1. Develop and execute marketing analytics plans to drive business growth
  2. Evaluate the effectiveness of various marketing channels and identify opportunities for improvement
  3. Work closely with the Marketing coordinator to develop and report on KPIs
  4. Maintain brand standards and ensure compliance across all communication channels


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