Marketing Operations Specialist

6 days ago


Huntington Beach, California, United States Applied Business Software Full time
Job Title: Marketing Operations Specialist

We are seeking a highly skilled Marketing Operations Specialist to join our team at Applied Business Software Inc. (ABS). As a key member of our marketing team, you will be responsible for managing and optimizing our marketing technology stack, ensuring seamless campaign execution, and driving efficiencies through automation.

Key Responsibilities:

  • Manage and integrate our marketing tools and platforms, including CRM, email marketing systems, analytics platforms, and marketing automation.
  • Assist in the planning, execution, and optimization of marketing campaigns, ensuring proper setup of workflows, audience segmentation, and tracking.
  • Utilize HubSpot to create, manage, and analyze workflows, marketing emails, and performance analytics.
  • Provide basic design support using tools like Adobe Illustrator or other design platforms to enhance marketing materials.
  • Track and report on the effectiveness of marketing campaigns by analyzing data and providing actionable insights to stakeholders.
  • Collaborate with sales and revenue operations to ensure leads are properly routed, scored, and segmented for effective follow-up.
  • Identify opportunities to streamline processes and improve the efficiency of marketing operations, including automation of routine tasks and optimization of campaign workflows.
  • Work closely with cross-functional teams including Sales, Product, and Customer Success to align marketing efforts with business goals.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in a Marketing Operations, Revenue Operations, or related role.
  • HubSpot experience (workflows, marketing emails, and analytics) is highly preferred.
  • Basic knowledge of design tools like Adobe Illustrator or other design platforms.
  • Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools (e.g., Google Data Studio, Tableau).
  • Experience with A/B testing, email marketing, and campaign tracking.
  • Familiarity with lead scoring, segmentation, and customer journey mapping.

About Us:

Applied Business Software Inc. (ABS) has been developing and selling lending software since 1978. Our high-end software is sold to small and medium-sized lending institutions, and our products have thousands of users across the globe. We pride ourselves on our high customer satisfaction ratios (97%+) and the stability, popularity, and demand for our product.



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