Chief Growth Officer Paid Advertising
6 days ago
Estimated Annual Salary: $120,000
About the RoleNature's Fusions Essential Oils is a leading essential oil company based in Orem, UT. We are seeking an experienced Chief Growth Officer to lead our paid advertising efforts and drive revenue growth.
Key Responsibilities- Develop and execute a comprehensive paid advertising strategy across multiple channels, including social media, search, email, affiliate marketing, display advertising, chat, SMS, and loyalty programs.
- Manage and optimize our paid advertising budget to achieve weekly and monthly pacing goals.
- Analyze campaign performance and iterate on strategies to drive continued growth, focusing on traffic, CPA, and revenue metrics.
- Monitor and analyze key performance indicators (KPIs) to identify trends and areas for improvement.
- Build customer insights by analyzing data from marketing channels and website analytics, using this information to inform future marketing efforts.
- Partner with cross-functional teams to develop creative assets that align with our brand messaging.
- Maintain strong relationships with marketing platform vendors and agencies to ensure seamless execution of our paid advertising campaigns.
- Optimize unit economics for customer acquisition and retention, ensuring we are achieving optimal ROI.
- Collaborate with the marketing team to develop annual performance marketing plans and execute them effectively.
- Lead and develop a team of performance marketing professionals focused on acquisition and retention initiatives.
- You have at least 5 years of experience scaling paid media to drive revenue and customer growth at a D2C eCommerce company.
- You possess expertise in mentoring and managing a growth marketing team.
- You have strong analytical and quantitative skills in marketing platforms, attribution, and site analytics.
- A competitive compensation package, including equity options.
- A comprehensive insurance benefits package, including medical, dental, vision, and life insurance, as well as a 401K plan.
- The opportunity to work with innovative, high-growth products that customers love.
- A track record of promoting and hiring internally, with opportunities for professional development and growth.
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Orem, Utah, United States HR Manager Full timeCompany OverviewOrem, UT-based Nature's Fusions Essential Oils seeks a seasoned professional to lead its paid advertising efforts. With 57 team members and a strong focus on innovation, this company offers a dynamic environment for growth.Salary InformationThis role comes with a competitive compensation package, including equity options and benefits such as...
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