Director of Customer Acquisition

6 days ago

Chicago, Illinois, United States Confetti LLC Full time
Customer Acquisition Director

Confetti LLC is seeking a highly motivated and experienced Customer Acquisition Director to lead our demand generation efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive customer acquisition strategy across multiple channels, including paid search, social media, and email marketing.

Key Responsibilities:

  • Develop and execute a customer acquisition strategy that drives revenue growth and increases bookings/sales for our PLG arm of the business.
  • Manage and scale our performance marketing channels, including Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads.
  • Work closely with our VP of Marketing to develop and execute Confetti's customer acquisition strategy for all performance marketing channels.
  • Analyze and report on the effectiveness of our multi-channel marketing campaigns, using metrics such as ROAS, CAC, LTV, and ROI.
  • Develop and implement a rigorous AB test strategy to continuously improve the outcome of our paid initiatives.

Requirements:

  • 5+ years of relevant work experience building and optimizing paid media campaigns in both PLG and SLG-led motion companies.
  • Extensive experience building, scaling, and optimizing campaigns on channels such as Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
  • Strong understanding of marketing tech solutions such as pixels, tracking, web analytics, Google Tag Manager, and Google Analytics.
  • Familiarity with attribution models, customer and audience segmentation, and the use of test and learn strategies to optimize campaigns.

What We Offer:

  • A dynamic and fast-paced work environment with a talented team of professionals.
  • A competitive salary and benefits package.
  • The opportunity to work with a leading company in the industry and make a meaningful impact on our growth and success.

How to Apply:

Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you

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