Content Marketing Professional

6 days ago


Troy, Michigan, United States Aptiv PLC Full time
About the Role

We are seeking a highly motivated Product Marketing Associate to support content development for our next-generation Advanced Safety and User Experience (AS&UX) offerings aligned to our go-to-market strategy.

Key Responsibilities
  • Develop content that captures the value of products/solutions, working closely with Product Management, including product presentations, whitepapers, customer demo presentations, web content, etc.
  • Support Product Marketing and Customer Marketing teams to develop and execute new product introduction campaigns for Aptiv's AS&UX products based on understanding of the market needs and Aptiv's positioning.
  • Collaborate with Account-Based Marketing and Extended Marketing teams (Content, Creative, Digital, Social) on communicating product value and positioning following customer persona through a mix of channels and marketing tactics.
Requirements
  • Degree in Marketing, Business, Economics, or similar.
  • Technical Aptitude - Comfortable in technical conversations with a curiosity to learn.
  • Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages.
  • Entrepreneurial mind-set; curious and creative personality.
  • Excellent oral, written, and visual presentation and communication skills.
Aptiv Rewards and Advantages
  • Competitive compensation with bonus potential.
  • Learning and development opportunities.
  • Discount programs with various manufacturers and retailers.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Meaningful work that makes a difference in the world.
  • Relocation assistance may be available.
  • Tuition Reimbursement.
  • Paid Time Off (Vacation, Parental leave, etc.).
About Aptiv

Aptiv is a global technology leader that develops and manufactures advanced safety, motion, and energy solutions for the automotive and transportation industries. Our mission is to make transportation safer, greener, and more connected.

We are committed to diversity and inclusion, and we believe that our diverse team is a source of innovation and creativity. We encourage our employees to think boldly, express their viewpoints, and innovate as a matter of habit.

We are a company that values our employees and offers a range of benefits and rewards to support their well-being and career development.



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